On Christmas Avenue – Ginny Baird

Published By: Hallmark
Pages: 304
Released On: 21/09/2021

Evan, the county sheriff, knows that businesses are struggling in the small town of Clark Creek. But unlike the mayor – who happens to be his mother – he doesn’t think that hiring a Christmas Consultant, whatever that is, will help. Especially when this Christmas consultant proposes a holiday parade that seems likely to overwhelm his staff and leave the town in even more debt.

Mary is sure the parade is going to be a superb fundraiser. She’s going to make sure of it, overcoming every obstacle…including those put in place by the stubborn sheriff. But in the middle of her planning, the unexpected happens: she and Evan begin to see one another in a different light. Could the parade bring about more than one Christmas miracle?


Thanks to Hallmark for the advanced copy of this title in return for an honest review.

I’ll be honest here and say that previously, I’ve not been a fan of the Hallmark a Christmas world. I found it…chintzy? Corny? I don’t know if they’re the right words…they just never gelled with me, used to more sedate British Christmas stories than the jazzed up American ones, so I was a bit apprehensive about starting this book, not knowing what to expect.

For all its issues, the small town of Clark Creek seems like such a quaint place to live, especially when covered in snow and twinkly lights, and it becomes a character in its own right, and more than stands up against its charming inhabitants.

I found it reminded me very much of the 2020 film “Dolly Parton’s Christmas on the Square” – another over the top, festive, American extravaganza that I absolutely adored.

Overall this was a very sweet and warming, charming and cozy, funny and sad book. The Christmas parade – the buildup and the parade itself – was described so beautifully it was like I was there in person, along for the ride. I wish we had parades like that here as it seems simply magical. It even brought a tear to my eye in several places, and very rarely do I cry at books.

With a playlist of Christmas music on in the background, it’s the perfect book to while away a cold autumnal afternoon.

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